By Dr. Allen Chen, Regional Agronomist, Ag Ingenuity Partners (AIP), a division of Advanced Agrilytics
Let’s Talk at Tech Hub LIVE!
Join me for my Tech Talk at Tech Hub LIVE!, next week in Des Moines! My talk is entitled Scalable Agronomy Backed by Real-World Research. We’ll explore how predictive agronomy is reshaping the future of crop input delivery—and how TerraFraming is helping partners and producers alike turn field complexity into actionable opportunity.
Can’t make it to my talk? Come visit me and my colleagues Scott Coldagelli and Sally Behringer at booth #208 in the Expo Hall during trade show hours.
In today’s ag economy, input costs remain high, grain prices are sluggish, and growers are scrutinizing every decision they make. For ag retailers, crop consultants, and seed representatives, these pressures create both a challenge and an opportunity: how do you deliver more value per acre for your customers, without adding more strain on your people or resources?
At Advanced Agrilytics, we’ve spent the past decade building the infrastructure and methodology to help our partners do precisely that. At the heart of this system is our patented spatial agronomy engine, TerraFraming™, supported by real-world research from our in-house R&D division, Ag Ingenuity Partners (AIP). And now, through two partnership models – Managed Service and Software Licensing – we’re making that engine available to trusted advisors like you.
From Field Scripts to a Predictive Agronomy Revolution
The origin of our methodology began with a simple yet powerful insight: not every acre (or even every part of every acre) should be treated the same, agronomically. Our founders, working on the early variable rate seeding efforts for Field Scripts, quickly recognized that traditional “cookie cutter” agronomic recommendations couldn’t address the complexity and unpredictability of the many factors that cause yield variability from acre to acre (and in many cases, from “this” part of the acre to “that” part of the acre).
They saw an opportunity to use sub-acre, spatial analysis as a predictive engine – one capable of producing highly customized agronomic prescriptions for everything from seeding strategies to nutrient management, fungicide planning and more. In 2015, that vision became reality with the founding of Advanced Agrilytics and the development of TerraFraming: a system designed to decrease yield variability by making agronomic outcomes more predictable and thus, more manageable.
The TerraFraming Advantage: More Than Precision Ag
Unlike conventional digital ag platforms, TerraFraming doesn’t stop at mapping or benchmarking. It integrates multiple spatial datasets, including Soil Wetness Index, Nitrogen Loss Potential, and Spatial Critical Levels for P and K, to generate zone-based prescriptions for the agronomic practices mentioned above.
What makes it different is its predictive capability. The analytics generated by TerraFraming don’t just describe past performance. They allow us to predict where, when, and how yield-limiting factors will emerge so they can be anticipated and addressed proactively. That’s what separates our truly predictive agronomy from generic digital tools.
Powered by Research: The Role of Ag Ingenuity Partners (AIP)
AIP’s ongoing field research backs every TerraFraming output. Our internal team of scientists conducts multi-year trials across geographies to understand how products and practices interact with varying soil, weather, and management conditions.
We test everything from nutrient uptake mechanics to disease pressure mapping and validate new concepts before they are integrated into the platform. This continuous feedback loop ensures TerraFraming evolves with agronomic conditions and practices, evolving weather patterns, and more.
An Opportunity for Ag Retailers and Consultants
Growers today are demanding more from their advisors. They want tailored insights, backed by data, that go beyond product recommendations. With TerraFraming, you can deliver that, without needing a team of GIS experts or your own R&D lab.
Here’s how we make it scalable for you:
Option 1: Software License Plus Managed Service
Partner with Advanced Agrilytics to bring predictive agronomic prescriptions directly to your growers. We act as your agronomic engine, delivering prescriptions, reports, and strategy insights under your brand, while your team remains the trusted customer-facing voice.
You Get:
- Differentiated value and stickier customer relationships
- Sub-acre agronomic insights without internal data science overhead
- Access to our team of PhDs, agronomists, and GIS experts as needed
- Co-branded tools to educate and engage customers
- Proven ROI data to support your recommendations
Your Growers Get:
- Customized, data-driven prescriptions for every field
- Greater input efficiency and profitability
- Improved year-over-year yield consistency, even in high-risk acres
Managed Services is ideal for retailers seeking a turnkey agronomic service that drives real results, deepens grower loyalty, and enhances long-term business planning.
Option 2: TerraFraming Software License
Prefer to keep agronomy delivery in-house? With a Licensing partnership, we give your team access to the TerraFraming platform, complete onboarding and training, and ongoing support.
You Get:
- Direct access to TerraFraming software and spatial models
- White-labeled services, run under your brand, with your team
- Ongoing training and support from Advanced Agrilytics
- A competitive edge in agronomic insights and service offerings
Your Growers Get:
- The same predictive power and spatial insights used by our internal teams
- A high-touch service experience, delivered by the people they already trust
Licensing is perfect for retailers or consultants with in-house agronomic teams who want to scale their services and capabilities without reinventing the wheel.
Results You Can See
Dr. Kess Berg, Chief Innovation Officer with Advanced Agrilytics, recently presented the findings of an analysis performed by the company’s data science team. Led by Chief Science Officer Jon Fridgen, the team analyzed 10 years of yield performance and crop insurance data across Advanced Agrilytics customers, focusing on data from customers who are utilizing our full-service offerings (variable-rate nitrogen management, seeding, variable-rate nitrogen stabilizer, lime, phosphorus, and potassium prescriptions, etc.), and compared them with USDA benchmarks.
Specifically, our data science experts examined county yield data from the USDA National Agricultural Statistical Service (NASS) and crop insurance experience data from the USDA Risk Management Agency (RMA). Here are some key findings:
Figure 1: Overall Corn Results
The red curve represents yield distribution before Advanced Agrilytics management in this graphic. The green curve represents corn production under Advanced Agrilytics management. You can see the substantial rightward shift in yield distribution after implementing Advanced Agrilytics management. In addition, there was a substantial reduction in the left tail of the yield distributions (approximately 30 bu/ac), indicating that production improved significantly on traditionally “poor-producing” acres. Plus, corn producers saw an average yield gain of 25 bu/ac after 8-10 years of Advanced Agrilytics management.
Figure 2: Overall Soybean Results
Similar to the results in corn production, there is a significant rightward shift in the yield distribution after the Advanced Agrilytics predictive agronomic method was implemented. Again, there was also a substantial reduction in the left tail of the graphic, indicating that approximately 4.7 Bu/A of soybeans were removed from the left tail, meaning lower risk and better overall production throughout the farm’s soybean acres. Advanced Agrilytics soybean growers gained an average of six bu/ac in yield gain after 8-10 years with our methodology.
Customers under TerraFraming management not only outperform their peers in terms of yield – they also demonstrate more resilient performance under stress, including reduced crop insurance loss cost ratios.
The Future of Agronomy Is Predictive – and It’s Here Now
Whether you’re looking to expand your services, better support your customers, or differentiate in a saturated market, Advanced Agrilytics is ready to help you build the next generation of agronomy.
© 2025 Advanced Agrilytics Holdings, LLC. All rights reserved. Advanced Agrilytics and Terraframing are trademarks of Advanced Agrilytics Holdings, LLC.