As we close out 2025, we find ourselves looking back on a decade that has humbled us, pushed us, and inspired us. A decade that began with a simple belief — that agriculture had more potential than what traditional tools, algorithms, and assumptions allowed — and a hope that if we listened closely enough to growers, to the land, and to each other, we could build something meaningful.
Today, with more than 100 employees, over 1.5 million acres under management, and teams across the Midwest, we still find ourselves amazed by how far that belief has carried us.
As Jon Fridgen, Chief Science Officer and co-founder, reflected,
“When we started the company in 2015, I never imagined we would grow to more than 100 people across so many geographies just ten years later.”
Behind that humility is something real, gratitude, pride, and a profound respect for the people who built this company.
This anniversary is a celebration of those people, our employees, our growers, and every individual who chose to believe in this vision long before the rest of the industry saw it coming.
Humility: The Thread Woven Through Every Year
From the very beginning, humility has been at the heart of our company.
We’ve been humbled by the trust growers place in us, trust that isn’t given lightly. Trust that comes from walking fields together, solving problems together, and sometimes failing together, but always learning along the way.
We’ve been equally humbled by the people who joined us on this journey. People who left established careers to take a chance on a young, unproven company with big ideas. People who believed not just in the science or the data, but in the mission and in each other.
As Dr. Kess Berg, Chief Innovation Officer and co-founder, reflected,
That humility remains our anchor. Ten years in, we still feel it every day.
The Power of Relationships: The Foundation of Everything We Do
If we had to choose one defining force behind our growth, it wouldn’t be technology, or algorithms, or even agronomy — it would be relationships.
Relationships built acre by acre.
Conversation by conversation.
Season by season.
Aaron Gault, Regional Agronomy Lead and co-founder, often says that the growers he works with are “family,” and that sentiment is woven deeply throughout our culture. He’s walked their toughest acres with them, celebrated their wins, and weathered their hardest years. He’s been part of their decisions, not just their data.
He recalls a pivotal moment in the early years, when the initial testing of variable-rate nitrogen began. Walking a field with a grower, they compared the grower’s historical flat rate to the emerging VR prescription. On the hilltop, and again in the low areas, the results were the same: healthier, more resilient corn where the prescription had been applied.
That grower is still with us today, a reminder that at our best, agronomy and relationships move forward together.
These relationships run deeper than business. As Dr. Berg shared, some growers consider our teams part of their extended families — hosting them, sharing meals, and working alongside them as partners, not vendors. That level of connection is rare. It is earned. And it is one of the greatest privileges of this work.
The People Who Chose Us — And Built This Company from the Inside Out
As much as growers have shaped us, the people across our teams — in agronomy, research, engineering, data science, operations, and every role in between — have shaped us even more.
Some joined us early and built their careers here step by step, season after season, guided by curiosity, perseverance, and a shared desire to keep improving. Over the past decade, we’ve watched countless team members grow into new roles, stretch into new responsibilities, and develop skills that have strengthened both our company and the service we deliver to growers. Their commitment to learning and pushing themselves forward is a defining part of who we are.
We’ve also seen people step up during moments of rapid growth and transition, individuals who recognized a need and chose to lead. Whether it was creating new support systems, mentoring peers, shaping processes, or helping the organization scale with purpose, these contributions formed the backbone of our ability to grow while staying true to our values.
One example of this spirit is the creation of the IMPACT program, a structured development pathway designed to support and train new field team members. What began as a need identified in the field became a collaborative effort to build a scalable, supportive learning experience for new agronomists. The program reflects the initiative and creativity of the team members who built it, and the willingness of people across the company to contribute to something larger than themselves.
These efforts didn’t just strengthen our ability to scale. They strengthened who we are.
They demonstrated what happens when employees are empowered to build with us, not just work for us. And they represent the countless ways our people have shaped this company into what it is today.
The Power of Grower Collaboration
Just as employees have defined our identity, growers have shaped our purpose.
Some growers have become symbols of what’s possible when partnership and agronomy align. We think of the growers who strive to get better every single day, not because conditions are easy, but because progress matters to them.
These are the growers who pay attention to every detail, who are willing to adopt new practices once they see the data, and who approach each season with a mindset of continuous improvement. Even on acres that aren’t the simplest to manage, they raise the bar year after year.
Their journey reflects the essence of our work:
We improve together. We learn together. We raise the bar together.
Growers like this remind us why we push so hard to understand variability, refine recommendations, and pursue clarity in every decision. Their commitment fuels our own.
A Shared Passion for Improving Agriculture and the Farm Gate
Across the company, regardless of role or region, one belief unites us: we are here to improve the farm gate.
Everything we build — every model, every layer, every training program, every field walk — is in service to that purpose.
As Dr. Kess Berg, Chief Innovation Officer, reflected:
That sense of responsibility is why we measure what others overlook, build tools others don’t attempt, and challenge assumptions that others accept.
It’s why data scientists, agronomists, and engineers collaborate as one team — bringing science, modeling, field experience, and intuition together in service of the acre.
It’s why our teams push for deeper understanding, from sucrose partitioning to nitrogen loss, from soil chemistry to product placement.
For us, it’s never been about selling a product.
It’s always been about doing right by the grower.
A Future Defined by Innovation — and the People Who Will Carry It Forward
If the first ten years were defined by curiosity and grit, the next ten will be defined by possibility.
Jon sees a future where AI accelerates clarity and confidence, enabling teams to generate real-time insights with a sentence or two. Where crop models and machine learning work together to help growers evaluate scenarios before they happen.
Dr. Berg sees a future where our understanding of weather, timing, and plant physiology becomes increasingly precise, enabling a level of refinement and accuracy we once only imagined.
Aaron sees a future where agronomy and technology converge seamlessly, giving teams more tools, more understanding, and more ways to support growers.
But all three founders emphasized something more meaningful than any single innovation:
The future will be shaped by our people.
Their creativity.
Their capability.
Their willingness to step up, collaborate, and innovate.
As Aaron put it,
“We’ve already surpassed my expectations from day one… but what excites me most is what our people will do next.”
Ten Years In — And Still Just Getting Started
This anniversary is more than a milestone.
It is a reflection.
A reflection of every agronomist who walked a tough acre.
Every data scientist who built a model that brought clarity.
Every engineer who refined a tool.
Every PAS who grew into their own potential.
Every grower who trusted us with their operation.
Every partner who believed in our vision.
Every person who chose to join this journey.
Ten years ago, we were a small team with an idea.
Today, we are a community with a purpose.
And as we look ahead, one thing is certain:
The next decade will be shaped by the same force that built the first — our people, working together to improve the acre, the industry, and the future of agriculture.
Here’s to the past ten years.
And to the many chapters still ahead.