1. Purpose 

This policy outlines how Advance Agrilytics collects, uses, protects, and retains marketing-related data, including metadata, in a manner consistent with our internal data governance, confidentiality, and privacy commitments.

2. Policy Statement

Advance Agrilytics is committed to safeguarding all data obtained through marketing and outreach activities. Data, including associated metadata, is used solely for internal operational and analytical purposes. No demographic, personal, or identifying information is shared with, sold to, or disclosed to any external party. 

3. Scope 

This policy applies to all marketing data collected through: 

• Websites, landing pages, and forms operated by Advance Agrilytics;
• Email campaigns, newsletters, or event registrations; and
• Digital advertisements, analytics tools, and social media interactions

It covers both directly provided data and automatically generated metadata.

4. Data Collection and Use

Advance Agrilytics may collect: 

• Contact Data: Information voluntarily provided by individuals (e.g., name, email, organization).
• Engagement Metrics: Interactions with marketing content, such as form completions, link clicks, or email engagement.
• Technical Metadata: Device type, browser version, IP address, and session data necessary for system performance and analytics. 

 
All collected data is processed only for legitimate business purposes, such as: 

• Measuring campaign performance;
• Improving communication and user experience;
• Managing opt-ins and subscription preferences; and
• Maintaining audit trails and system reliability. 

5. Data Handling and Confidentiality 

All marketing data is treated as confidential information. Access is restricted to authorized personnel with a legitimate business need, following least-privilege and role-based access controls. Data is protected through encryption in transit and at rest, access logging, and periodic reviews of data handling practices. 

6. Data Sharing 

• No Third-Party Disclosure: Advance Agrilytics does not share, sell, or disclose marketing data, metadata, or demographic information with third parties.
• No External Analytics Disclosure: All analysis and reporting are performed internally or via contracted processors bound by confidentiality and data-use limitations.
• Aggregated Data: Any reporting shared externally is aggregated and anonymized to prevent identification of any individual or organization. 

7. Retention and Disposal 

Marketing data is retained only for as long as necessary to fulfill internal operational purposes, comply with legal obligations, or maintain business continuity. Upon expiration of the retention period, data is securely deleted or anonymized in accordance with internal data disposal procedures.

8. Data Integrity and Accuracy

Marketing data is reviewed periodically to ensure accuracy, completeness, and relevance. Individuals may request corrections or deletions of their information by contacting [contact email].

9. Individual Rights

Individuals may opt out of communications at any time via unsubscribe mechanisms or by contacting admin@advancedagrilytics.com. Requests to access, correct, or delete data will be processed promptly and in compliance with applicable regulations. 

10. Policy Governance

This policy is reviewed at least annually as part of Advance Agrilytics’s data governance and privacy program to ensure continued alignment with evolving business and compliance requirements.