As the Vice President of Marketing at Advanced Agrilytics, Whitney is creating an efficient, data-driven strategic marketing function. She’s responsible for planning, go-to-market strategies, branding, mar-tech, reporting, and the company website. Before joining Advanced Agrilytics, she was the Demand Generation Director at UL Solutions, where she led a team of 20+ demand generation specialists and oversaw the creation and launch of campaigns throughout the Americas, Europe, and Asia. She also served as the SaaS Product Marketing Manager at Innovadex.com. Whitney is a graduate of Florida State University, where she received dual Bachelor of Science degrees in multinational business and marketing.