With a strong background in weed Science and diverse industry experience, Seth brings his research and agronomy expertise to our customers in southern Illinois. Growing up on a small farm near Pinckneyville, Seth knows, understands, and has a passion for the variability and tough growing conditions southern Illinois growers face. To understand this variability and how to address it, Seth challenges growers to look deeper, and understand the needs of each plant in every sub-field environment and then positively influence its outcome. Seth believes we can use advancements in technology and data analytics, along with constant ground truthing of each environment to challenge every field and every farm to reach its actual potential. He has a degree from the University of Illinois.SETH