As Marketing Director, Samantha leads Advanced Agrilytics efforts on brand building, designing, and implementing regional marketing and sales promotion programs. She has over ten years of experience in strategic marketing, effective communication, and using technology to overcome challenges in the agricultural seed industry. Prior to joining Advanced Agrilytics, she held corporate communications and commercial marketing roles with AgReliant Genetics and, most recently, Inari. Samantha has a B.S. in agricultural communication from Purdue University and an MBA from Ball State University. She currently serves on the American Seed Trade Association’s communications committee and Indiana Crop Improvement Association’s Board of Directors. She was also named as the 2015 Future Giant of the Seed Industry and among Seed World’s 2020 Top 10 Next Gen Leaders.